UX/UI DESIGN

Navigating the UX Design Journey

Creating intuitive digital experiences that deliver tangible results.

scout app

Scheduling made easier

User Experience (UX) Design
User Research
UI/Visual Design

UX/UI Design for tourism industry - Goodlight Creative
Customer first app

Simplifying complex processes and the customer experience

User Experience (UX) Design
User Experience (UX) Copywriting
Quantitative User Research
Requirement Gathering

UX/UI Design for food service company - Goodlight Creative

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nha app

A communication tool for school and parents

User Experience (UX) Design
User Interface (UI) Design
Requirement Gathering

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ascension health

Surgery Scheduling Manager for Clinical Applications

User Experience (UX) Design

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well form app

Changing the way adolescent hearing loss is approached

User Experience (UX) Design
Customer Experience (CX) Strategy
User Research
UI/Visual Design

holt cat

A marketplace for the newest used equipment

User Experience (UX) Design
Responsive Design
Digital Strategy
Information Architecture

UX/UI Design for heavy equipment company - Goodlight Creative

The intersection of design & science.

The intersection of design & science.

The user experience Process

Research & Discovery

Conducting user interviews

Gathering insights from real users helps in identifying their expectations and frustrations.

Analyzing competition

Evaluating what's working well in similar products and what can be improved.

Creating user personas

Developing fictional characters that represent different user types, helping to empathize with the users.

Information Architecture

Building sitemaps

Creating a visual representation of the website or app's structure.

Developing user flows

Defining the paths users will take
to accomplish their goals.

Wireframing

Sketching out the basic layout and functionality without getting into visual design details.

Design & Prototyping

Visual design

Crafting the aesthetics of the user interface, including color schemes, typography, and imagery.

Rapid prototyping

Creating interactive mock-ups that
simulate the actual user experience.

Accessibility considerations

Ensuring the design is inclusive and meets accessibility standards.

Usability Testing

User interviews

Observing real users as they interact with the prototype and collecting their feedback.

A/B Testing

Comparing two or more design variations to determine which performs better.

Iterative design

Making improvements based on user feedback and test results.

Launch & Beyond

Monitoring user feedback

Collecting user feedback post-launch and addressing any issues promptly.

Analyzing user data

Using analytics tools to track user behavior and identify areas for improvement.

Ongoing optimization

Iteratively enhancing the product based on user data and evolving user needs.

Every partnership starts with a conversation

My clients tend to treat me as part of the team. If you are ready to take the next step, I’d love to help you bring your idea to life.