Well Form app
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Changing the way adolescent hearing loss is approached
Well Form is an e-commerce solution to change the way adolescent hearing loss is approached in order to provide a first-class experience for caregivers and the ones they love.
User Experience (UX) Design
Customer Experience (CX) Strategy
User Research
UI/Visual Design
The Opportunity
Create an MVP hearing aid app to change the way hearing is tested and treated for children in order to break the stigma that surrounds hearing loss and auditory nerve damage.
The Goals
Evaluate the global market and develop a UX strategy to disrupt the hearing industry.
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Comfortably diagnose and address adolescent hearing loss for a price that is accessible to all.
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Educate users by providing a course of action after the first indication of hearing loss.
The UX Process
Ideate
User, wire, &
screen flows
Prototype
Digital prototyping
Define
Persona &
Opportunity
Empathize
Understand
the experience
Test
Usability
tests
Evaluating the global market
A concept model and ecosystem map allowed us to illustrate the opportunity at a high level. Through this practice, we identified the force the drives this entire project; including the touchpoints, pathways, and key players.