Hi, I’m Erica
I turn big ideas into brands, campaigns, and digital experiences people want to be part of.
I'm a creative director and designer with 15+ years of experience leading work from early strategy and concept through design and execution.
Where I’ve Been
Creative Director — Goodlight Creative
AI Strategic Design Manager — Crowe
Senior Product Designer – ServiceNow
Senior Product Designer - ReelTime
Creative Director — About Objects
Art Director — Refactored
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Creative Direction
Turning business goals and strategy into strong creative concepts, visual direction, and work that connects across channels.
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Brand + Campaigns
Brand systems, integrated campaigns, content, social, print, environmental, and the creative direction that holds it all together.
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Digital + UX/UI
Digital products and experiences grounded in how people actually think, behave, and use them—from early strategy through final UI.
reel timeCompetitive adventures that turn teens into teams
Product Strategy
UX/UI Design
Tournament & Gameplay Strategy
Mobile App Design
Visual Design System
nha appA communication tool for school and parents
User Experience (UX) Design
User Interface (UI) Design
Requirement Gathering
little adventuresScheduling made easier
User Experience (UX) Design
User Research
UI/Visual Design
performance food groupSimplifying complex processes and the customer experience
User Experience (UX) Design
Quantitative User Research
Requirement Gathering
The intersection of design and science
Strategy & Concepting
Research · Workshops · Creative Strategy · Concept Development
Creative Direction
Art Direction · Visual Storytelling · Brand Systems · Campaign Systems
Execution
Brand · Digital · UX/UI · Social · Print · Motion · Content
Leadership
Creative Teams · Collaborators · Stakeholders · Developers · Production Partners
Every partnership starts with a conversation
My clients tend to treat me as part of the team. If you are ready to take the next step, I’d love to help you bring your idea to life.