Start Responsible Aluminium—
Creating a more sustainable future for sourced aluminium
Start Responsible Aluminium is setting a new standard for sustainability. Using blockchain technology, Start provides transparency and governance to sourcing aluminium and provides customers with the information for purchasing power.
Agency Refactored
Role Art Director
Photos Provided & Owned by Rio Tinto
Website Design
User Experience (UX) Design
Customer Experience (CX) Strategy
Rich Media Features
The ChallengeProvide Start Responsible Aluminium customers with a better digital experience in order to help them make informed decisions about their suppliers and provide opportunities for participation in the program.
The GoalHow do we simplify the message to communicate the benefits of Start’s sustainable aluminum value chain?
Transparency and traceability for intelligent decision-making
The redesigned website increased engagement from within the industry with enhanced educational opportunities to increase visitation and participation.
Robust access for stakeholders
The Start website allows stakeholders around the globe to administer content to deliver key social, environmental, and governance criteria to customers and end consumers alike.
