Runners for Public Lands—
Promoting runner environmental literacy
Runners for Public Lands is a nonprofit environmental organization that promotes runner environmental literacy related to protecting and restoring public lands; mitigating, and adapting to, climate change; and equity in trail running.
Agency Sketchfolio
Role Visual Designer
Brand Development
User Experience (UX) Design
Responsive Design
Rich Media Features
The OpportunityCreate a brand presence for Runners for Public Lands to establish themselves to donors and supporters like Patagonia, REI, and Hoka One One.
MOODBOARD CONCEPT
The SolutionA bold style for a purpose-driven brand
Working with a team, established a strong brand presence through user research and competitive reviews. An identity system including a logo, business card, and a website was created as a result. The bold style and engaging presence was optimized across all screen sizes and devices.
The toneADVENTUROUS | COOPERATIVE | ORGANIC
Runners for Public Lands mobilizes runners for environmental stewardship to protect the people and places we love through climate action; sustainability practices; the protection of public lands and expansion of conservation efforts; and equitable access to nature.
Building a brand that’s positioned for growth
We designed a completely custom, contemporary experience to broaden this brand’s audience reach, drive engagement, and serve as the foundation for the brand’s growth. The site was built on WordPress, a powerful platform combination that gives Runners for Public Lands easy-to-use tools to manage the content, and paves the way for future development as needs evolve.
