California Sheet Metal—
Architectural metal for iconic landmarks
California Sheet Metal is an architectural metal company that fabricates and installs building facades, and decorative exteriors in southern California.
Agency Sketchfolio & Estate Four
Role Graphic Designer
Brand Development
Website Design
The ChallengeDespite great brand awareness, California Sheet Metal saw an increase in market competition, and this formed the basis of a redesign strategy.
The SolutionCraftsmanship.
Built to scale.
Delivered an updated logo, identity system, and new website to showcase California Sheet Metal’s highest quality output and expertise. The rebrand also included a series of printed case studies to highlight specific projects and areas of expertise; and a series of documents for proposals, change orders, and contracts to match the updated look.
The ToneINTEGRITY | RESPECT | QUALITY
The average tenure across all of California Sheet Metal is 13 years. That experience, along with the company's status as an Employee-Owned Company, brings incredible reliability and problem-solving making California Sheet Metal the go-to team for the most complex, most unique architectural metal jobs.
The new logo was an evolution of California Sheet Metal’s original logo. The colors represented the precious metals and were carried over into the new mark to capture the idea of scale and architecture.
